minnseoelite
April 4th, 2007, 06:21 PM
I know some of you are still not familiar with the Google supplemental results, what they are, and how they work. While I am no expert on them I will do my best to explain them.
A while back Google realizing its index was becoming full of duplicate pages set out on a way to clean up its main index while still retaining the internet's largest search index. This is where the idea of a "supplemental results" index was born. With this Google could remove alot of its duplicate content providing more varied and relevant results while still offering searchers the ability to look through what it deemed as duplicate content if they chose to.
The Good and The Bad
It seems buy many webmasters that the Google supplemental results is kind of like a double edge sword. On one side it clears out some of the competing web pages making for less competition and easier rankings. On the other side many webmasters unfamiliar with how the supplemental index works have found their sites pages stuck in this search void unable to gain any kind of ranking or real traffic and no idea how to get out.
The Solution
As previously stated the main purpose of the Google supplemental results is to eliminate duplicate content from Google's main search index. While the solution looks easy enough there are a few things a webmaster tends to over look. While making sure your sites on page content is unique from other sites you also need to make sure its unique from other pages on your own site as well. This not only includes the on page content that a visitor sees but your pages Title and Meta Description tags as well. A little time spent making sure your sites pages are as unique as possible can mean the difference between being stuck in the "supplemental void" where there is little chance of anyone visiting your site and appearing in Google's main index where the action is.
A while back Google realizing its index was becoming full of duplicate pages set out on a way to clean up its main index while still retaining the internet's largest search index. This is where the idea of a "supplemental results" index was born. With this Google could remove alot of its duplicate content providing more varied and relevant results while still offering searchers the ability to look through what it deemed as duplicate content if they chose to.
The Good and The Bad
It seems buy many webmasters that the Google supplemental results is kind of like a double edge sword. On one side it clears out some of the competing web pages making for less competition and easier rankings. On the other side many webmasters unfamiliar with how the supplemental index works have found their sites pages stuck in this search void unable to gain any kind of ranking or real traffic and no idea how to get out.
The Solution
As previously stated the main purpose of the Google supplemental results is to eliminate duplicate content from Google's main search index. While the solution looks easy enough there are a few things a webmaster tends to over look. While making sure your sites on page content is unique from other sites you also need to make sure its unique from other pages on your own site as well. This not only includes the on page content that a visitor sees but your pages Title and Meta Description tags as well. A little time spent making sure your sites pages are as unique as possible can mean the difference between being stuck in the "supplemental void" where there is little chance of anyone visiting your site and appearing in Google's main index where the action is.